The Hollywood Sign is a famous landmark in the Hollywood area of Los Angeles, California, spelling out the name of the area in 15.2 m (50 ft)[1] high white letters. It was created as an advertisement in 1923, but garnered increasing recognition after its initial purpose had been fulfilled. The sign is a frequent target of pranks and vandalism, and has undergone periodic restoration over the years. The sign is now a registered trademark and cannot be used without the permission of the Hollywood Chamber of Commerce, which also manages the Walk of Fame.